One of our favorite pieces of kitchenalia isn’t a gadget, or a cute looking creamer, or even the proud and honored whisk. It’s a refrigerator magnet with a very special message.
We bought it at a thrift store. As soon as we saw it, we knew we had to have it. It’s been a feature of our kitchen ever since, and its message is one of the main inspirations behind newdeal kitchen.
We were curious about where the magnet came from, so a brief search of the Interwebs revealed that the magnet (and the message) comes from Penzeys Spices, a retail spice merchant based in Wisconsin.
The message is part of Penzeys Spices’ corporate culture, which emphasizes cooking as an act of love and kindness. The cover of their Thanksgiving 2016 catalog bears the motto: “Heal the world – cook dinner tonight.” Their corporate tagline is “Love to cook – cook to love.” Members of the Penzeys team summed up their philosophy this way:
So much good happens when people cook for each other. We like to encourage everyone who cooks to be happy and comfortable with whatever their cooking interests and experiences might be. So we share a simple, yet important message to love the people in your life by cooking them food just the way they like it.
[“Penzeys Spices Sprinkles Kindness with Stickers,” websticker.com, December 13, 2011]
This philosophy is just as we like it. We downloaded the Penzeys Thanksgiving catalog from their website and we were very impressed. A huge assortment of spices and spice blends are available (including “Frozen Pizza Seasoning” – whaaaaaat?). Plus original recipes. Plus stories which emphasize “the goodness of cooking.”
By the way, we don’t have any kind of advertising relationship with Penzeys. We just like putting in a free plug for good people. Check out penzeys.com today!
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